Blogs

Social Media: The Essential of Digital -PART 1-

Having strong social media content and a flawless digital strategy are key elements for succeeding in the market, enhancing brand awareness, and ensuring constant engagement with prospects. The unpredictable and ever-changing nature of digital requires us to always keep an eye on trends and new practices to communicate effectively with our audience. Majjane saves you the research time by listing the latest social media trends to follow in 2023 to captivate your community!

1. TikTok: The Trend Factory and the New Essential!

TikTok is the new digital gem for brands, so if you don’t have an account on the platform yet, now is the right time to create one. The social network has become the best channel to reach young audiences and gain visibility in record time. With over 1.2 billion active users worldwide, TikTok is an app that has successfully captured hearts and encouraged users to consume the content it offers extensively. This is reflected in statistics showing that it is part of the daily routine for more than 90% of its users, who spend several hours per month on the platform!
Don’t hesitate to catch up and establish your presence on TikTok if you haven’t done so already!

2. The Era of Nano and Micro-Influencers!

You are surely aware of the importance of influencer marketing and its contribution to brand growth, the majority of you have even tried to ride this trend by looking to engage a brand ambassador! To your great disappointment, you found yourselves faced with sums beyond your budget and frustrating results: here’s some good news for you, the famous influencers demanding exorbitant fees are an option that will soon become obsolete!
The trend: Nano and micro-influencers with a small community who are ready to effectively promote your products thanks to the friendliness and closeness developed with a highly engaged audience, and this at prices that surely fit your budget!
The size of the community is no longer a relevant indicator, so it is necessary to consider other criteria for an effective influencer strategy!

3. Podcasts: A Strategy to Stand Out from Your Competitors!

Eloquent phrases and sales pitches claiming uniqueness and originality have become commonplace; consumers are increasingly skeptical and insensitive to such statements. Taking action is necessary to prove your credibility to your audience. Innovative and creative practices are the perfect way to convince your audience of the value and uniqueness of your offer!
Podcasting is one of these practices, combining an informative and enjoyable approach. Podcasts represent high-quality content to regain the attention of your audience, who are overwhelmed by the number of readings they have to catch up on.
To succeed with this strategy, simply:

• Combine Ethics and Credibility to Showcase Your Expertise
• Emotionally Engage Your Audience to Drive Them to Act
• Crown It All with Logical Arguments and Social Proof to Convert Your Prospects

4. Le marketing conversationnel : échangez avec votre cible !

The key to the success of any relationship is good communication, and your relationship with your clients is no exception. Because everyone needs to be heard, understood, and valued, don’t hesitate to be that listening ear for your clients to act more effectively!
Conversational marketing continues to gain importance in the digital age, with the smartest brands putting tremendous effort into constantly engaging with their audiences and even encouraging them to express their deepest thoughts.
The result: your clients feel more satisfied, reassured, and valued, making it clear that they are likely to develop loyalty toward your brand and act in its favor!

5. Les Social Ads détrônent enfin les cookies !

It’s no secret that, unlike the cookies enjoyed warm with a good hot chocolate, the cookies imposed by websites are a different story!
Good news: we will soon celebrate their disappearance from screens!

You’re probably thinking about alternatives to collect the necessary information about internet users—don’t worry, because social ads promise to fulfill this mission without disturbing your audience.
Many thanks to social media platforms, which allow you to reach a very large audience and track your target through a proper digital strategy and well-thought-out advertising campaigns on these channels.

The trends are still unfolding, so don’t hesitate to check our blog soon for a second part to Discover what comes next !