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A High-Performance Website: The Best Tool to Convert Visitors

If you want to win over internet users and rank at the top of search engines, you’re in the right place, because Majjane is about to reveal the biggest secrets to take your website to the next level. Just read through to the end to discover the best path to optimize your site!

1. Simplicity: Refined Sophistication

Let’s start with the simplest thing, and let’s talk about simplicity!
“Simplicity is the ultimate sophistication,” and it wasn’t us who said it—it was Leonardo da Vinci!

At a time when we insist on standing out, designing something different, and constantly thinking about extraordinary site architectures and models, we often miss the magic of the ordinary. Because yes, keeping things simple is exactly what we should do when we don’t know what to do.

But simplicity is complicated—you all know that guilt that creeps in to convince us we haven’t done enough, and it takes enormous determination to put it aside. Make no mistake: simplicity is a form of elegance and a powerful argument to persuade your audience by presenting your offer in a precise and concise way.

Our advice: for a simple website, detach yourself from the superficial and focus on the essential. Don’t overload your pages and don’t overdo the design, so your visitors can enjoy a clean and relevant site!

2. Responsive Version: The Must-Have of the Web

Connected generation, plugged-in population—these expressions constantly reflect reality!
According to the Digital Report 2021, published by Hootsuite and We Are Social, 4.32 billion internet users access the web via mobile devices. The phone has now become the most used device for browsing the internet.

Phones are the accessory that dominates our daily lives; everyone is focused on their handheld screens—an opportunity that businesses must immediately leverage to engage continuously with their audience.

So, make sure navigation on your site is enjoyable by creating a responsive version. This is far from optional; it’s the price to pay for having a modern website.
If you already have a mobile version, we strongly recommend ensuring that your responsive design meets all mobile adaptation criteria.

3. Brand Guidelines: Stay True to Your Identity

Internet users need to recognize you, so allow them to do so through a visual identity. Brand guidelines are the document that lists the standards to follow in any graphic design, ensuring harmonious communication and consistent engagement with a single, unified voice across all channels.

Your website must have brand guidelines and, above all, follow them to speak about yourself, express your values, and control your image.

4. Updated Content: Because Your Website Also Needs a Refresh

Trends aren’t just for fashion—websites also follow modern standards today. Take the time to carefully review your web pages to remove outdated information and obsolete elements, making a big step toward modernity. Then, focus on research and develop editorial strategies to update information and add new, optimized content.

The good news: by updating your website, you’ll not only win over your users but also appeal to search engines, ultimately achieving a better SERP ranking!

5. Social media: the new favorite ally

Research, statistics, and experiences in the digital world have only confirmed the importance of social media today.
It is therefore essential to venture into this universe and follow all the trends to improve your social media content. You can even check out our blog article on social media to learn how to get started!

A symbol of modernity and a strong digital presence, these networks are indispensable for enhancing your brand image, engaging with your audience, and boosting your visibility. It’s time to use them correctly and add their icons to your website to prolong the interaction between your audience and your brand.

For greater relevance, be selective and focus only on the networks that interest your target audience the most and best align with your business!

6. Your Audience’s Loading Speed: Punctuality Is Appreciated

To better understand the situation, imagine you have a meeting scheduled with a client at a specific time—showing up several minutes late is hardly acceptable.

It’s the same with your website: when a user clicks on your URL, they expect your homepage to load in record time. Visitors typically give you just 3 seconds before moving straight to a competitor!

A website with poor loading speed doesn’t just cost you traffic—it also negatively affects your SERP ranking, as Google’s algorithm is quick to penalize this lack of performance.

Here’s a good list to read and revisit to kickstart and intensify your efforts to optimize your site, boosting its performance and relevance. Count on us and browse our blog to discover the best digital tips!